Motion Design
4 articles from Degird Agency on motion design — practical guidance from an in-house video production and motion design studio.
Motion Design 12 min read
Motion Graphics for Data Storytelling: Make Numbers Land
How to use motion graphics for data storytelling: picking the right chart, revealing it in reading order, keeping it honest, and building it from real data.
Motion Design 11 min read
AI Animation for Brands: Styles, Uses and Limits
A motion designer's guide to AI animation for brands: which styles hold up, where it beats UGC and 3D, how characters stay on-model, and where it falls short.
Motion Design 11 min read
Animated Logo Reveal: Why One Sting Isn't Enough
An animated logo reveal works best inside a brand motion system. A motion designer on lengths, file formats, transitions, and rules that keep it on-brand.
Motion Design 11 min read
2D vs 3D Product Animation: Which Does Your Product Need?
2D vs 3D product animation, compared by a 3D artist: what each costs in time and money, when a render is worth it, and when 2D motion is the smarter call.