INSIGHTS
& NEWS.
Expert takes on motion design, video production, and SaaS growth.

AI Video Production: A Practical Guide for Brands
What AI video production really involves, where the cost goes, which formats suit which goals, when it's the wrong call, and how to brief a first batch well.
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Agency InsightsVideo Retainer vs One-Off Project: Which Should You Buy?
Video retainer vs one-off project vs fixed package: how each pricing model works, what unlimited really means, and a simple test for choosing the right one.
Video ProductionE-commerce Product Video: What to Make and Where It Runs
An editor's guide to e-commerce product video: the four places it runs, where the footage comes from, UGC-style ads, reels, and what each piece should cost.
Agency InsightsBrowser Extension Development: A Guide for Founders
A practical guide to browser extension development: when an extension fits, what Manifest V3 changes, permissions, Chrome Web Store review, and costs.
SaaS GrowthWordPress Plugin Video: What to Make for Your Listing
A practical guide to WordPress plugin video: the demo, setup tutorial and promo cuts a plugin business needs, how to film wp-admin, and what each costs.
Motion DesignMotion Graphics for Data Storytelling: Make Numbers Land
How to use motion graphics for data storytelling: picking the right chart, revealing it in reading order, keeping it honest, and building it from real data.
SaaS GrowthTesting AI Video Ads: Angles, Hooks and What to Measure
How to test AI video ads properly: why angles beat variations, how to structure a batch, what to measure per ad, and how each winner shapes the next round.
Video ProductionSocial Media Video Kits: How to Plan a Month of Reels
What a social media video kit includes, how many reels you actually need, how to plan a month of posts around one batch, and when a kit beats a retainer.
Motion DesignAI Animation for Brands: Styles, Uses and Limits
A motion designer's guide to AI animation for brands: which styles hold up, where it beats UGC and 3D, how characters stay on-model, and where it falls short.
Video ProductionPre-Launch Teaser Videos: What to Show and What to Hide
How to make a pre-launch teaser video that builds anticipation: the five teaser formats, what to withhold, countdown variants, and when each one should go live.