Product Promo Videos

For paid social and feed placements, 6 to 15 seconds. For a landing page or a YouTube pre-roll where the viewer has more intent, 30 seconds. A 60-second promo is really a short explainer and should be commissioned as one. The most common mistake is producing a single 45-second piece and running it everywhere, where it is too long to survive a feed and too vague to convince someone already on your site — which is why we cut the lengths together from one production.

A promo makes someone want the product; an explainer makes them understand it. Promos are built for people who did not ask to watch, so they open on the most striking moment and stay short. Explainers are watched by people who already clicked, so they can afford to walk through a workflow at a realistic pace. Most teams need both, and they are usually the same footage and design system cut two different ways, which is why buying them in one package is cheaper than commissioning them apart.

Either works. For software, a demo login is ideal because it lets us capture the real interface at its real speed; clean screen recordings at 1080p or higher are almost as good. For physical products, we can work from your existing photography and video, or build the piece as 2D/3D motion where footage does not exist. What does not work is compressed screenshots pulled out of a slide deck — they cannot be re-timed or reframed without falling apart.

Yes, and they are reframed rather than cropped. Shots are re-blocked for the 9:16 shape, on-screen type is re-laid out inside the vertical safe area, and any UI is re-scaled so it is still readable on a phone. You get 16:9, 9:16, 1:1, and 4:5 from the same production. A centre crop of a landscape master is the thing that makes agency work look recycled, and it usually cuts the captions in half.

Enough to test more than one idea. A single promo tells you whether that specific execution worked, not whether the message did. Media buyers generally want several distinct hooks running against the same offer so the winner is identifiable. That is what the Reel Only pack at $100 for ten reels and the modular ad variations in the Growth Bundle are for — volume built from one asset set rather than ten separate productions.

The Reel Only package delivers ten reels in 5 days. Larger fixed-price kits run 3 to 14 days depending on the tier, because the clock covers every asset in the kit rather than one file. A custom one-off project outside the package ladder runs 7 to 10 days. On the monthly retainer, individual requests — a new cutdown, a fresh hook, an extra ratio — average about 48 hours, handled one at a time from your queue.

Yes. On final payment, ownership of the finished videos and the editable source files transfers to you, with no usage window, territory limit, or separate buy-out. Every music track, sound effect, and font in the edit is commercially licensed before it is used, and you receive a written asset list with the delivery so you can prove clearance if a platform asks.