Custom Branding Motion

Shorter than most people expect. Two to five seconds is right for a full reveal at the top of a launch film or a long-form video, where the viewer has already committed. For regular content, one to two seconds is plenty — a five-second intro on a weekly upload trains your audience to skip. For short-form vertical, put the mark on screen as an animated corner tag rather than a front-loaded sting, because the first frame is doing the work of holding the viewer and a logo is not a hook. That is exactly why we build the ident at three lengths rather than one.

Vector, ideally: an AI, EPS, or SVG with live paths and the type either as outlines or with the font named. Vector artwork lets us take the mark apart, animate individual shapes, and scale it to 4K without softening. A high-resolution PNG can work for simple treatments but limits what is possible, and a JPEG or a logo pulled off a website usually needs redrawing first. If you only have raster files, tell us at the brief — redrawing the mark as clean vectors is a small, worthwhile job and you keep the result.

Yes, and it is delivered by default. You get alpha-channel masters as MOV (ProRes 4444) and as a PNG sequence, which is what your editor needs to lay the ident over footage rather than cutting to a coloured card. For web placements we can also supply WebM with a VP9 alpha channel, though browser support for alpha video is uneven — for a website header or an app splash, a Lottie or an SVG animation is usually the better answer and we will say so.

Often, but not always, and the honest answer depends on how the ident was designed. Lottie renders vector shapes, transforms, and trim paths faithfully, so a geometric mark that builds from strokes and shapes converts cleanly. Blurs, glows, particle effects, 3D layers, and most After Effects effects do not export at all. If a web Lottie is part of the plan, tell us at the brief stage and we design the ident inside Lottie's supported feature set from the first keyframe, then deliver both the video masters and an optimised JSON and dotLottie bundle.

Yes. Everything is delivered twice: as editable After Effects projects for teams that have AE, and as pre-rendered alpha-channel files for teams that do not. The rendered transitions, lower thirds, and end cards drop into Premiere, Final Cut, DaVinci Resolve, or any editor that reads ProRes 4444 or PNG sequences. Where a title needs different text and you have no AE licence, we can pre-render a set of variants or supply the lower thirds as a template with the text on its own layer.

It is the short document that stops the system decaying. It states the approved ident durations and which one belongs in which placement, the easing and timing rules so new assets move like the existing ones, safe areas and minimum sizes, the colour and background pairings that are allowed, and the specific things not to do with the mark — no stretching, no re-timing the reveal, no substituting a different transition set. It is typically a handful of pages, and it is the reason the work still looks consistent after your team has been applying it for a year.

Yes. On final payment, ownership of the finished animations and the editable After Effects projects transfers to you, with no usage window, territory limit, or separate buy-out. Fonts, music, and any stock elements are commercially licensed before they go into the work, and you receive the asset list with delivery. You can hand the projects to another studio or an in-house editor without asking us for a release.