AI Video Ads

AI video ads are paid-social and video ads where some or all of the footage — creators, scenes, product shots, animation or voice — is generated by AI models instead of filmed. The production still needs a strategy and an edit: angles to test, hook-first pacing, accurate product shots, captions, graphics and platform-correct exports. The AI part makes the footage fast and cheap to produce; the rest is what makes it perform.

AI video ads are quoted per batch against an approved angle list, so the number of ads, their lengths, ratios and formats are fixed before production. The first batch carries the one-off work of locking your product plates, creators and style; later batches reuse them and cost noticeably less per ad. Accounts that refresh creative every week usually move to the monthly retainer, published at $2,450 per month, and work through new angles from a queue.

The strongest are the ones that are expensive or slow to film: AI UGC-style creator ads for testing hooks, animated mechanisms that show what a product does inside the body or a system, cinematic product shots without a studio, and stylised animation that stands out in a feed full of identical UGC. We pick the format per angle, so a single batch usually mixes several — which also keeps frequency from burning out one look.

Ad Creative Systems is built around motion design and your existing footage, screen recordings or product UI — ideal for SaaS and software. AI Video Ads generate the footage itself: creators, scenes and product shots that would otherwise need a shoot. Both use the same modular, test-first structure and naming, and many accounts use both.

AI-generated ads go through the same ad review as any other creative, and the usual policies apply — no misleading claims, no unsubstantiated before-and-after results, no impersonation. Both platforms also ask for disclosure of realistic AI-generated content. We write and produce within those rules, and flag any ad whose claims you will need to substantiate before it runs.

Usually, yes. Clean product photos — ideally front, side and a label close-up on a plain background — are exactly what we build the product reference plates from. If your photos are low resolution or inconsistent, we will tell you which extra shots would make the product more accurate in the generated footage.

Enough that each one tests a different idea. For most accounts that is five to ten distinct angles per batch. More variations of the same angle rarely teach you anything; more genuinely different angles do. Once a winner appears, the next batch iterates on its hook and format rather than starting again.

No. We produce the creative and hand it over, organised so whoever runs the account can use it well: consistent naming, a variant map, ratios split by folder and hook lines supplied as text. If you work with a media buyer or agency, we are happy to take their reporting directly and build the next batch around it.