CloudRx
An AI-animated promo that makes digital prescribing feel effortless for doctors
Visit CloudRxThe Work
Watch page: CloudRx promo — an AI-animated film for a digital prescribing platformCloudRx replaces handwritten prescriptions with a digital workflow doctors can complete in under a minute — drug database lookups, diagnosis codes, patient records, and follow-ups in one system. Its users are practicing physicians, many with little patience for software that gets in the way of seeing patients.
The Challenge
Doctors adopting CloudRx needed to see, not read, how fast the new workflow actually is compared to paper. The team also needed short, practice-ready tutorials so new clinics could onboard staff without a live training session for every feature.
Our Approach
The promo was produced entirely with AI video generation, then directed and edited by our team. We cast a small set of stylised, soft-3D characters — doctors, clinic staff and patients — and held them on-model from scene to scene, so the film reads as one world rather than a string of generations. The story runs as a before-and-after: a doctor buried in handwritten paperwork and manual drug searches, then the same doctor prescribing digitally in a few clicks, clinics connected across locations, a patient receiving a follow-up reminder on their phone, and a paper prescription digitised by OCR. The selected shots were cut to a voiceover, captioned, sound-designed and closed on a branded CloudRx end card. Alongside the promo, tutorials were split into short, single-task videos (appointment booking, patient files, multi-chamber setup) so clinics could send staff exactly the clip they needed.
What We Delivered
Where It Lives Today
CloudRx uses the promo as the default first touch for new clinics, and the modular tutorials let their support team point users to a two-minute clip instead of repeating the same onboarding call. It also shows what AI animation can do for a regulated, trust-sensitive product: warm, recognisable characters and a clear story, without a studio shoot or a 3D modelling pipeline.
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